Point of Purchase Displays

Custom POP Displays

As their name suggests, Point-of-Purchase(POP) displays are set up near the checkout area of a retail store. They are designed to draw shoppers’ attention to the products on display and entice them to make one last purchase before they end their shopping session. 

POP displays are highly effective because they are designed to make such an appealing impression that shoppers can hardly resist making one last impulse purchase. They come in a wide variety of creative designs, such as mega-size imitations of the product, shelf talkers, posters, or uniquely themed display racks or shelves.

The beauty of this type of retail display is that it gives a blank check on creativity. You can choose any design as long as it draws positive attention to the product, provides great visibility, and highlights the brand.

At Iyubo, we embrace this challenge by offering fully custom POP displays. Whether you want a display bin that resembles a huge lollipop or a branded display shelf, we work to bring your ideas to life. 

Types of POP Displays

Branded Product Bins and Baskets

Product bins and baskets can hold various products, such as clothing, toys, or snacks, in bulk. They are open and thus easily accessible for customers who want to check out the products on display. You can position them between aisles or strategic areas near the checkout station. They work particularly well for showcasing clearance sale products,  cross-selling promotions, and new quick-selling products.

Endcap POP Displays

Endcap displays are compact shelves or racks that fit at the end of a gondola or a larger display shelf. Shoppers can easily see them either as they first approach a shopping aisle or as they reach the end of the aisle. 

In a nutshell, endcap POP displays occupy prime positions with great visibility. This makes them excellent for spotlighting new products, discounted items on sale, or cross-selling product packages. They are equally effective at displaying high-demand essentials that shoppers often forget, such as batteries.

Temporary POP Displays

Temporary POP displays are designed for short product promotions or events. Subsequently, they are made from cardboard or similar low-cost, lightweight materials.

They are easy to move, install, and take down when the promotion ends. 

However, while temporary POP displays are easy to replace or dispose of, they still require skillful designing to make the desired impact during the product campaigns.

Permanent POP Displays

Permanent POP displays have durable builds as they are designed for long-term use. They are typically made of wood, metal, plastic, or other sturdy materials. 

Nevertheless, some components on permanent POP displays, such as promotion posters or labels, are often changeable. This provides the flexibility that most brands require to keep permanent POP displays fresh and appealing even with long-term use and multiple product promotions.

Digital POP Displays

Digital POP displays have digital screens that display engaging content to customers. The content can be helpful information about the products on display, promo codes, or even raffles. The idea is to use the digital screen to pique the curiosity of shoppers, draw them to check out the products on display, and make a purchase.

Custom POP Display Manufacturer

Iyubo is a top-tier custom POP display manufacturer. We provide turnkey services from POP display design to sampling, manufacturing, branding, and more.

Our POP display customization options and services are carefully curated to meet the needs of modern retail businesses. Of course, any manufacturer can claim this, so let us break it down in realistic detail.

POP displays should call attention to specific brands and products. They, therefore, require unique designs where every detail is crafted with the customer in mind. This includes choosing the right colors, branding, shape, and product placement. A quality POP display should also have a wow factor that makes an instant impression on shoppers.

We have a highly skilled in-house design team with plenty of experience in crafting POP display designs. They customize every design to meet these key requirements and make your brand stand out.

We seek our clients’ input and ideas at every stage to ensure we remain aligned with your vision and accurately fulfill your needs. Not sure whether a POP display design is the right fit for your store? Our 3D design renders provide accurate visuals of our designs. You are welcome to approve them at this stage or request any changes you prefer.

Our POP display factory has the capacity to produce POP displays in bulk and on schedule. We use high-precision machining and perform rigorous quality checks to ensure each unit has exquisite finishes.

Material Options for POP Displays

Corrugated Cardboard

Corrugated cardboard is lightweight but sturdy. It can bear a fair amount of weight and is easily customizable. It is best for constructing temporary POP displays for brief product promotions, product launches, exhibitions, or seasonal mall kiosks.

Acrylic

Acrylic is a superior, more durable form of plastic. It is also tougher than ordinary plastic and can thus hold more weight. It is suitable for permanent and semi-permanent POP displays.

Acrylic, however, retains one key quality of the plastic family: it is easily moldable into different shapes and designs. This makes it the perfect material for creative POP displays with unique shapes. Acrylic is also lightweight and customizable in various colors for branding or decorative effects.

Wood

Wood is popular for its cozy, inviting aesthetic. It also reminds us of nature, which comes in handy when designing POP retail displays for organic products, such as food items and skincare.

In terms of functionality, wood is durable, easy to maintain, strong enough to hold heavy products, and customizable in many beautiful ways. There are also natural and man-made wood varieties to choose from, depending on the design of a POP display and the budget.

Metal

Metal is renowned for its strength and durability. However, metal is also versatile and can be fabricated into very unique and detailed designs. It is fairly easy to brand and decorate using different finishing styles, such as powder coating or electroplating.