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Take a moment and think back to the last time you were irresistibly drawn to buy a product in a store. The odds are, you either truly needed the product or something about the way it was displayed prompted your interest. It could have been a flashy price tag indicating the item was on sale or such a stellar positioning of the product that made it too difficult to ignore.
Such scenarios are the reason why merchandise displays are so priceless to a business. This is further proven by real case studies which indicate that quality merchandise displays account for a major share of sales both from regular buyers as well as first-time and impulse shoppers.
So, if you have been thinking of revamping your merchandise displays consider this the sign you need to go full speed ahead. Better yet, here are some outstanding merchandise display examples that you can use as inspiration for how to transform your business.
Scaffalatura per gondola
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Gondola shelves are superheroes in the land of merchandise display. They provide tons of space and are highly customizable to fit the display or layout needs of a retail space.
In terms of design, you can opt for either wall-mounted or free-standing gondola shelves. Adding gondola ends is often a great idea too. These are the displays that are usually at the end of a row of shelves. You can easily use them to create attention-grabbing displays for specific products that are new, on sale, or complementary to the items on the adjoining shelves.
Island gondolas are equally worth considering. They are often midsized and thus ideal for creating showcase displays for products that you want customers to notice. They are also convenient if you are looking for a space-efficient setup.
Espositori POP
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Point-of-purchase displays are merchandise displays that you can place near the checkout area. You can, however, also place them strategically between isles to showcase certain products.
Eye-catching POP displays are quite effective at reminding shoppers to pick up products that they ordinarily forget to look for like new batteries. They are great at driving impulse purchases too.
POP display designs vary quite a bit. You can opt for shelves, racks, or even a branded artistic installation related to the products you are displaying. The secret is simply to ensure that you either place them where customers cannot miss them or use design and branding to draw attention to them.
Freestanding Display Units
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Freestanding display units are relatively small compared to typical retail shelves. They usually comprise a few shelf sections or racks where you can display a specific product like candy, shaving razors, microgreens, and so forth.
Such displays are ideal for product promos because they set that particular bunch of products apart from the rest. This, in turn, makes the products more noticeable.
The freestanding design is quite convenient as well because it enables you to move and position this type of display to different areas in your retail space as the need arises.
Retail Display Cases
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Retail display cases are a go-to solution if you stock valuable products like jewelry. Nevertheless, you can adopt them in different ways for a variety of retail niches.
They come in a variety of shapes and styles which can be wall-mounted or freestanding.
One on hand, display cases can provide the extra security that valuable products require. However, on the other hand, a well-designed display case can make products stand out to customers. More so if the display is enhanced using additions like display case lighting or accessories like jewelry display stands.
Notably, it is wise to consider the height and placement of display cases in your retail space.
Wall mounting, for example, keeps display cases at eye level for most shoppers thereby optimizing visibility.
Alternatively, if you use freestanding display cases, having a countertop display is quite ideal. You can lay out all the items you want to showcase, like rings, watches, or designer eyewear, for your customers to see.
Tabelle espositive
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Tavoli espositivi are simply that; tables onto which you can arrange merchandise for display. However, while they may be simple, they are highly impactful.
For starters, the flat surface of the tabletop offers lots of room to arrange items invitingly. Table displays are also more open and accessible than other display options. Customers, therefore, tend to get drawn to check out the products on the table and have a more interactive experience with them.
Fashion stores are a great example of how effective table display setups can be. The stacks of well-folded clothes often draw customers to feel the textures or unfold an item to fully check it out. This interest increases the chances of making a sale.
Tech stores have also caught on to this trend because table display setups enable them to give shoppers a 360-degree view of different gadgets. They make it easier for customers to interact with or explore sample gadgets too.
Piedistalli espositivi
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The idea of display plinths is similar to that of putting a product on a pedestal. It gives it a premium feel or elevates it just right to enhance its visibility.
You can choose a display plinth design based on the type of product you need to showcase.
In tech, for example, display plinths come in handy for displaying gadgets like phones, tablets, or laptops. They usually have no cover to give customers interactive access to the gadgets.
In fashion retail, on the other hand, display plinths are great for showcasing designer shoes, bags, and accessories. If you run a clothing store, you can also use low-profile plinths to elevate mannequins to showcase outfits and creative ensembles.
Jewelers, in contrast, often use high-profile or taller display plinths to showcase jewelry. Display plinths with covers made of glass or acrylic are particularly common and suitable in this niche to protect valuable pieces.
Espositori da parete
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A typical esposizione a parete comprises a series of wall-mounted shelves, racks, or product stands, used to showcase products. It can work for a broad variety of products such as shoes, cosmetics, small electronic devices, cosmetics, and liquor among many others.
However, if you would like something more unique or show-stopping, you can opt for a dramatic or artistic wall display. The designs of such wall displays are usually less conventional. They focus less on the traditional placement of shelves and racks and more on the artistic/attention-grabbing value of the display. In most instances, these are often custom designs tailor-made for the display needs of your store.
For both types of wall displays, it is advisable to use enhancement touches like suitable lighting and contrasting colors. They highlight the setup and make the products in the display pop out more.
Checkout Counter Displays
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Check-out counter displays consist of a pay point and shelves or racks where you can display items that you reckon would interest shoppers.
They are a worthy alternative if you would prefer not to have POP displays at the checkout area. They are convenient too if you have limited space or simply like the more refined look of combining the checkout area and the POP display concept.
Additionally, check-out displays are worth considering for products that you may not wish to leave unrestricted. Examples of such products include alcohol, cigarettes, or high-value items.
Placing them in the checkout display keeps them under the supervision of the checkout attendant. It also ensures that customers can easily access the products when they want them because checkout stations are less likely to remain unattended compared to other areas in a store.
Manichini
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Manichini are a game changer in fashion retail. They drive sales by showcasing the clothes, shoes, or accessories that a store has in stock to shoppers.
However, the true genius of mannequins is that they bring apparel to life. It is one thing to see a beautiful sweater, dress, or shirt on a hanger. But seeing it on a human-like form offers shoppers a more vivid image. It can spur their imagination about how that piece of clothing would look on them or how they can style it. This then makes the item more desirable and likely to sell.
Another upside to mannequins is that you can use them in different strategic areas like on window displays or inside the store. They can also display multiple items such as clothing, jewelry, or other accessories like bags or belts.
Custom Merchandise Displays
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Custom merchandise displays are one-of-a-kind designs made for a specific product or retail store. They offer multiple benefits such as:
- Brand memorability – the wow factor of a custom display is likely to leave an impression on shoppers which makes it near-impossible to forget your store.
- Shopper attraction – an impressive display is likely to draw more foot traffic to your store as more people learn of it. This gives you an opportunity to win over new customers.
- Better suitability – a custom display is tailor-made for your store and the products you need to display. You can thus make it as relatable to your store or product niche as possible and create the ideal display effect.
The key here is to work with a custom merchandise display manufacturer who can help you come up with the right design for your retail space and execute it perfectly.
Conclusione
The great upside to modern merchandise display is that there are lots of options to work with regardless of your business niche. Most top merchandise display manufacturers now also provide customization options. This allows you to get more creative and personalize the design of your displays to suit your store and your target clientele. So, now that you have examples to inspire you, take the plunge and breathe new life to your store’s merchandise display setup.